Human design vital to innovation, says Owen Rogers
Why focusing on the human element of design is crucial to driving innovation and growth, according to IDEO senior partner, Owen Rogers.
View ArticleHow Audi created a unified view of its customers
Adopting a united and lifecycle-based view of customers is the cornerstone of Audi’s plan to become the number one luxury car brand in Australia by 2020.
View ArticleConsumers have the control in digital, says Helen Kellie
Authenticity is vital for brands in their quest to win over digital audiences and improve interaction, claims SBS CMO, Helen Kellie.
View ArticleBad data has big consequences, according to Quantium executive
Marketers increasingly adopting a data-driven approach should be wary of misleading or poor data, a leading analytics consultancy claims.
View ArticleBrands must look for emotional connection and shareability, says Buzzfeed
Brands looking for authentic audience and social engagement must produce content that triggers an emotional response then get out of the way of interaction, according to Buzzfeed’s executive director...
View ArticleNewspapers still have life left: Lachlan Murdoch
News Corp's Lachlan Murdoch believes newspapers still have a "tremendous amount of life left in the them" despite a huge shift to digital technologies.
View ArticleGetting the business on board with social strategy
Social media isn’t just a way of engaging with consumers, it’s also a facilitator in changing the way you do business, Fox Sports head of social media and digital marketing claims.
View ArticleMicrosoft Project EBC about personalising user experience
Microsoft teamed up with Xbox, Sitecore and Object Consulting to create a digital marketing tool, referred to as Project EBC, which enhances the consumer experience in a highly personalised approach.
View ArticleApple reveals launch partners for new iAd API
Apple has named MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic and AdRoll as launch partners for the company's iAd Workbench API 2.0.
View ArticleQantas: External partnerships crucial to customer loyalty growth
A ‘coalition loyalty business’ is the driving force behind the high engagement of Qantas Frequent Flyers, according to its CMO.
View ArticleeDM offers result in 'bad loyalty', says Bookworld CEO
Prompted action via eDMs is a “vicious circle” that only encourages “bad loyalty”, according to Bookworld CEO, James Webber.
View ArticleMarketing to millennials can't be 'phony'
Marketing to millennials on new media platforms needs to be authentic and embedded in the way you do business, otherwise they won't respond, Pegasystems’ CMO and CTO agree.
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